By Brian Freeman
Monday, 23 March 2026 11:10 AM EDT
A new coalition of conservative organizations advocating for stricter online safety protections for children and increased oversight of artificial intelligence launched Monday.
The group, Alliance for a Better Future, stated it will push for what it describes as “common-sense” guardrails on AI development while positioning itself as both “pro-innovation” and “pro-family.”
The coalition’s announcement comes as the White House recently unveiled a light-touch AI framework that has drawn skepticism from advocates seeking tougher federal standards, particularly in areas of child safety and online harms.
At the same time, divisions among Republicans over how far to regulate artificial intelligence are emerging as a key obstacle to advancing comprehensive legislation.
In a statement announcing the coalition, CEO Janet Kelly said the group aims to counter what it describes as an aggressive lobbying push by major technology firms. “The richest companies in history are spending millions to give AI companies regulatory and legal amnesty and ensure Washington writes the rules their way, while eliminating state protections,” Kelly said.
The Alliance for a Better Future includes several prominent conservative and family policy organizations — including the Family Policy Alliance, the National Center on Sexual Exploitation, the Institute for Family Studies, The Heritage Foundation, and the American Principles Project.
Organizers stated that the coalition plans to spend at least $8 million this year on advocacy efforts, including federal and state lobbying as well as public advertising and education campaigns. These initiatives are expected to feature parents, content creators, and workers, with a focus on what the group characterizes as the risks posed by unchecked AI development.
A launch video released by the coalition highlights growing public concern about artificial intelligence, citing polling data that shows 83 percent of Americans worry about where AI is headed. The video states: “Eighty-three percent of Americans are worried about where AI is headed. But no one’s doing anything about it. Are we going to control AI, or is AI going to control us?”
