By Zoe Papadakis | Wednesday, 17 December 2025 11:51 AM EST
As artificial intelligence gains traction in Hollywood, a group of filmmakers, actors, and executives has united to establish common rules for how the technology is used. The Creators Coalition on AI (CCAI) was formed by 18 founding members and now counts more than 500 signatories from across film, television, and related creative fields.
The coalition includes Oscar winners, filmmakers, writers, showrunners, performers, producers, below-the-line workers, and executives. Organizers state that the list of supporters continues to grow rapidly.
CCAI describes itself as an advisory council aimed at upgrading industry systems and institutions in response to rapid advances in generative AI. The group seeks to set common rules for AI use in entertainment, including protections for creative work and ethical considerations.
The coalition focuses on four key areas: how creative data is used and paid for, job protections, guardrails against misuse such as deepfakes, and maintaining human control over creative output.
CCAI emphasizes that it does not aim to block AI but rather to slow its rollout in entertainment. “This is not a dividing line between the tech industry and the entertainment industry, nor a line between labor and corporations,” the group states. “Instead, we are drawing a line between those who want to do this fast and those who want to do this right.”
Founding members include Daniel Kwan and Jonathan Wang of “Everything Everywhere All at Once”; “CODA” writer-director Sian Heder; actors Natasha Lyonne and Joseph Gordon-Levitt; producer and former Academy president Janet Yang; and filmmaker David Goyer, among others.
More than 500 additional supporters have joined the coalition, including Cate Blanchett, Natalie Portman, Aaron Sorkin, Taika Waititi, Kristen Stewart, Amanda Seyfried, Sarah Paulson, Sam Rockwell, Lilly Wachowski, Jenji Kohan, and Marisa Tomei.
Kwan and Wang initiated the group after months of discussions, citing the streaming boom as an example of potential missteps when technology companies drive decisions. They recognize that AI is not going away but advocate for foundational rules before it fundamentally reshapes the entertainment business.
The coalition’s launch accelerated following Disney’s announcement of a $1 billion investment and licensing deal with OpenAI tied to its Sora video platform. Organizers noted this agreement highlights the lack of coordination in AI policy across Hollywood.
Leaders clarify that CCAI is designed to initiate conversations, not negotiate deals. They reference a November 10 meeting with representatives from the WGA, DGA, SAG-AFTRA, PGA, and Teamsters as evidence that industry groups are beginning to align on this issue.
The coalition aims to provide a platform for discussing how AI impacts creative work within the entertainment sector.
