Bob Mackie, the renowned fashion designer known for creating iconic outfits for celebrities like Cher and Elton John, has filed a lawsuit against JCPenney for allegedly using his name, signature, and likeness without permission to market apparel.
In a complaint submitted in Manhattan federal court, the 85-year-old Mackie revealed he was surprised when JCPenney launched its “Mackie: Bob Mackie” collection last month, claiming he had no involvement in the collaboration. He alleged that JCPenney partnered with his design group, Bob Mackie Design Group, to create the line, which promised “signature Hollywood glamour at accessible prices.” However, Mackie stated he was excluded despite owning 40% of the group.
The lawsuit also claims JCPenney timed the release of the collection to coincide with Taylor Swift’s new album, “The Life of a Showgirl,” which features a costume designed by Mackie. He argued that he would never have authorized such a partnership due to concerns it would tarnish his brand’s reputation. A spokeswoman for Mackie stated the apparel did not reflect the quality of his work.
JCPenney’s parent company, Catalyst Brands, has not commented on the allegations. Meanwhile, Mackie also sued his own design group and Marc Schwartz, who holds a 60% stake in the company, accusing him of mismanagement. The design group denied the claims, calling the lawsuit “completely baseless.”
Mackie is seeking unspecified damages for false advertising, trademark violations, and deceptive practices. JCPenney operates over 650 stores and owns brands such as Brooks Brothers and Nautica.
